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Marketing & Social Media Courses

Studying a qualification in Social Media and Marketing if perfect for anyone looking to turn their passion for all things social media into a booming professional career.  As social media takes over the global digital marketing world obtaining a qualification and hands-on experience to solve consumer problems and think outside the box will provide you with the necessary skills to work in rapidly changing social media and marketing industry. 

Working with ‘real world’ clients you will deepen your knowledge of marketing planning, consumer behaviour, brand positioning, tactics and channels. You will cover what is trending in the market place, conduct competitor analysis, develop social media strategies and complete project management planning.

Marketing & Social Media Courses

Course Options

Certificate IV in Marketing & Communication

This course will teach you the fundamentals of marketing & communications. You will be taught how to analyse consumer data, conduct market research to understand customers and their habits, and learn the differences in digital and traditional marketing channels.

Diploma & Advanced Diploma of Marketing & Communication

These high-level courses will provide you with the leading digital and social media tools and specialised knowledge in digital marketing, web design and customer research. You will gain practical experience in marketing plans and discover how to exploit marketing opportunities and pitch advertising concepts.

Diploma & Advanced Diploma of Social Media Marketing

These high-level courses will provide you with the expert knowledge to manage your workplace or business's social media presence. It will help you understand the various social media platforms, and how to develop strategies for both organic posts and paid advertising. You will gain all the specialised skills to lead a marketing team and present confidently to stakeholders.

Career Options

Marketing Coordinator or Manager, Communications Coordinator or Manager, Copywriter, Marketing Consultant, Marketing Researcher

English Proficiency

Usually, you will need to demonstrate you have competent English skills by showing a test results such as IELTS 5.5

High School Certificate 

You will need to provide a copy of your high school diploma to show that you have at least completed junior high school (Grade 10)


Be 18 years old and above.

Certificate IV

A Certificate IV in Marketing & Communication is a prerequisite to enter a Diploma of Marketing & Communication.

Typical Subjects that you will study in your Marketing & Social Media course include:

  • Apply digital solutions to work processes
  • Apply marketing communication across a convergent industry
  • Articulate, present and debate ideas
  • Conduct a marketing audit
  • Design and develop an integrated marketing communication plan
  • Develop a media plan
  • Develop and apply knowledge of marketing communication industry
  • Establish and adjust the marketing mix
  • Identify and evaluate marketing opportunities
  • Implement and monitor marketing activities
  • Interpret market trends and developments
  • Make a presentation
  • Plan direct marketing activities
  • Plan e-marketing communications
  • Plan market research
  • Plan social media engagement
  • Undertake project work


Byron Bay


Gold Coast




If you are hoping to continue your studies at university, once you have finished your Diploma of Marketing & Communication you could request course credit towards a number of different bachelor degrees such as:

Bachelor of Business – Marketing

Bachelor of Communication & Media

Bachelor of Design & Marketing

Bachelor of Digital Marketing and the Media

Bachelor of Digital Media & Communications

Bachelor of Marketing

Bachelor of Marketing & Communication

Bachelor of Marketing, Advertising and Public Relations

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Steps towards an Australian Skilled Visa

As the occupations of Marketing Specialist & Sales and Marketing Manager are currently on the Short-term Skilled Occupation List (STSOL), once qualified and with the necessary professional experience, it may be possible obtain an employer-sponsored visa that will allow you to continue to live and work in Australia once you have completed your Australian studies.

Complete your bachelor level course

You will usually need to study a bachelor level with a duration of at least 3 years. Your Study Gurus Counselor will help you enrol in a course that will meet the duration and qualification levels to become eligible to apply for a graduate visa.

Apply for your 485 Graduate Visa

After you have studied your bachelor degree, you may be eligible to apply for a Temporary Graduate Visa. You will need to demonstrate your English proficiency. The graduate visa will allow you to live and work in Australia for up to 2 years so you can gain professional experience. Our team of migration agents will work with you through the graduate visa process.

Apply for a formal Skills Assessment

After you have completed your post qualification work experience you will usually need to apply for an official assessment of your skills.  This involves having your qualification and professional work experience assessed by an assessment authority such as Vetassess.  You will need your skills assessment certificate to be able to apply for an employer-sponsored or skilled independent visa.

Apply for a Skilled or Employer-Sponsored Visa

Upon receipt of your positive skills assessment, you may be eligible to apply for an employer sponsorship. Common visas available to a Marketing Specialist include:

  • 482 – Temporary Skill Shortage – Medium Term Stream
  • 494 – Skilled Employer Sponsored Regional (provisional) – Employer sponsored stream
  • 491 – Skilled Work Regional (provisional) visa

*Applicants must meet the applicable visa eligibility criteria including qualifications, professional work experience, English proficiency, character

Job Outlook for Marketing Specialist

Future Growth

Very Strong

Median Weekly Pay


Full Time Share

77% of the profession hold full-time employment